Raisa Roychowdhury

Raisa Roychowdhury

... ...
33 years

Multidiciplinary intrapreneur with extensive experience in brand marketing, client acquisation, visual merchandising and content creation with additional responsibilities of Vendor Management roles in fashion and lifestyle retail and pakaging industry.

  • Manufacturing
  • Retail & E-Commerce

... Functional Expertise

  • Sales & Marketing

... Committee

  • Branding Commmittee
  • Social Media Team

... Achievements

  • Part of ‘TEMPORY TRANSFORMATION MODEL, 2020’, which helped to keep the unit running and saved an estimated 13 crore loss.  
  • Black Pepper Design House-Best Intern 2010.
  • Shoppers Stop Ltd - “Best Visual Merchandiser-East” & “Promising Star”.

... Certifications

  • Digital Marketing, IIM Kashipur.
  • Inbound Marketing, HubSpot.

...
Work Experience | 113 months


... Career Highlights

Consultant, Marketing & Customer Acquisition - Shri Maa Polyfabs Ltd. 

  • Acquired 11 international and 32 domestic clients contributing around 47 cr.
  • Generated more than 100 domestic and 80 international leads to grow business.
  • Built a marketing team of 27 resources from scratch and trained them on product and client presentation.
  • Saved cost of around 13 cr by innovative inhouse product and process introduction during pandemic.

Manager - Puma

  • ATL planning and execution to improve category performance by 10% (one8)  through extensive data analysis.
  • Delegated responsibility and monitored resources to ensure smooth execution between customers and the operation team.
  • Developed and maintained campaigns and display of stores in all formats across 4 countries.

Assistant Manager - Levis Strauss

  • Coordinated with the sales, B&M, merchandising and MSF to plan and design and standardize instore display across India.
  •  Developed regional and national vendors for smooth understanding and seamless execution of campaigns.

Regional Visual Merchandiser - Mahindra Retail

  • Planned and executed the launch of Carters, in SIS format through Babyoye. 
  • Part of the Mahindra Retail & Babyoye Merger- Rebranded all stores across India and reviewed and audited 40 stores for respective clients  and reported performance analysis and competition benchmarking handled media and PR.