Apoorva Mehta

Apoorva Mehta

... ...
28 years

Seasoned Sales and Marketing Professional with almost 5 years of work experience in ITES Industry. Experienced in Consultative Selling, Account Management, Market Research, Sales Strategizing, and Marketing. Worked with Global Stakeholders across sectors such as FMCG, Healthcare, IT, and BFSI.

  • IT / ITeS

... Functional Expertise

  • Strategy
  • Sales & Marketing
  • Consulting

... Committee

  • Guest Speaker Committee

... Achievements

  • Fast track promotion in two organizations Mercer-Mettl and Practo Technologies Pvt Ltd.
  • Awarded with Practo Star Achiever for Highest revenue and ARPU generated all over India over 3 quarters, 2015-2016 at Practo Technologies Pvt Ltd.
  • Awarded 2nd Highest Rating-Performance FY 2018-2019 in North Market and Multiple Spot Awards at Mercer-Mettl. 
  • Winner of Mercer-Mettle’s Game of hunt for achieving the highest number of new Accounts added for 3rd Quarter FY 2019-2020.

Work Experience | 56 months

... Career Highlights

Senior Business Development Manager – Collegedunia Web Pvt Ltd.

  • Devised and deployed retention strategy for key strategic accounts and retained business worth 188,005 USD+ from 18 clients.
  • Improved client revenue by 40% by deploying marketing campaign and streamlining operational activities for the client internally, this was pivotal for retaining a high value customer.  

Manager - Mercer-Mettl

  • Experienced in end-to-end C-level client management, developed and nurtured a funnel of 170+ clients through marketing initiatives, acquiring 48 clients.
  • Employed a consultative sales approach in order to discover the clients’ problems, and generated a revenue of 88,635 USD through cross selling, upselling , and new business acquisition.
  • Developed action plans for business growth by implementing market segmentation, highlighting the high, medium and low propensity clients, thereby growing the North market by 53% YOY.

Senior Territory Manager- Practo Technologies Pvt Ltd.

  • Consecutively overachieved 100% of my sales target for Digital ads and SaaS sales, acquiring 58 new clients and maintaining 42 old accounts, achieving an overall retention of 80%. 
  • Increased the top line of digital ad sales business by 22% and expanded the client base by 50% through effective market segmentation and targeting high-revenue potential clients.