Strategy and planning

• Outlined PSL’s business model and go-to-market strategies as part of the core team to bridge the market gap existing in the fashion industry.
• Directly worked with the CEO to outline and design an ERP that worked on smart data warehousing, ease of customer data storage, and incisive data analysis.
• Assisted in smooth acquiring and merging of another company (PPUS) and increasing their business by 1.5X in 6 months.

Business Development

• Onboarded 50+ designers and collaborated with 50+ offline and online vendors to promote the brand in the market and achieve business goals.
• Contributed to a 600% growth in sales of 50+ brands and expanded the client base by 1000% by exploring different marketing strategies and introducing new verticals.

Operations

• Established the entire logistics support and warehousing process to ensure smooth functioning of operations and align inventory availability with sales targets and forecasts.
• Expanded operations from 3 to 50 people, ensuring seamless support while catering to real-time issues and strategy building requirements on an ongoing basis.
• Reduced 50% of the business cost by implementing various procedures such as minimizing the variable cost incurred, bulk and smart buying.
• Planned and executed 50+(national and international) events which involved structuring, organizing and ensuring operational fluidity with vendors and 100+ designers.
• Organized two national-level events as part of the core team with a budget ranging from 1crore - 3crore while ensuring cross-functional stakeholders stayed on schedule.
• Streamlined operations for stores and successfully launched three stores pan India.