Ankita Singh

Ankita Singh

... ...
27 years

Marketing Insights and demand generation professional with experience in primary research, secondary research, demand generation with proven results in providing relevant marketing insights, engaging customers, creating demand, optimizing sales pipeline.

  • Others
  • IT / ITeS
  • Banking & Financial Services

... Functional Expertise

  • Sales & Marketing

... Committee

  • General Secretary (Academics)
  • CR Committee

... Achievements

  • “Star Award” 2019, 2020 at JP Morgan Chase & Company.
  • “Simply Excellent” awarded twice at AC Nielsen.
  • Elected Class Representative of XLRI ExPGDM Batch 2021-2022 (4 out of 114).

... Certifications

  • SMstudy® Certified Marketing Research Associate.

Work Experience | 68 months

... Career Highlights

Analyst - JP Morgan Chase & Company

  • Extensive research-based benchmarking of 1200+ companies for sales team. 
  • Identified potential M&A opportunities by detailed market trend reports, and generating opportunities for clients in new geographies & industries.  
  • Worked on 50+ projects; the reports generated through the projects help in Market Estimates and landscapes, competitor profiles, market dynamics, market opportunity analysis, segment and regional analysis.
  • Initiated three Industry Newsletters comprising 10+ industry segments mainly from Digital Media, Life Sciences and Emerging Growth Sectors.

Associate Analyst - AC Nielsen 

  • Led the setting up of Ecommerce tracking study, covering multiple categories across all major cities in India. 
  • End-to-end process flow of a campaign evaluation, starting from setup to final report submission. 
  • Single-handedly taking care of weekly reporting of diverse KPI’s for multiple Special day campaigns. 
  • Part of major campaigns providing insights about campaign performance helping decide continuation. 
  • ADE designs and analysis, end- to-end project execution creating effective decks for proposal and delivery of findings.

Executive - Wipro Technologies

  • Identified market opportunities in Japan and China by competitor analysis and research on key leads. 
  • Created Demand for solutions through buzz-building online marketing, social media campaigns. 
  • Content and solution marketing through direct mailer campaigns directed to mostly CXO level employees based on lead qualification, penetration into new accounts.