Sales and Business Development

• Spearheaded a team of 8 members to attain a sales of PFY and steered the zones to achieve 100% YoY Growth.
• Instrumental in increasing company’s market share in the region with a CAGR of 25% YOY for period 2016-20. 
• Handled 115 diversified Customers and generated Sales revenue of Rs 525 Cr for FY 2019-20, an increase of 39% YoY.
• Responsible for making regional strategy and creating operational plans. Overall In-charge for managing – Sales Volume, Product Contribution, Profit Margin%.
• Subject matter expert for information regarding Sales forecasting, Costing and Pricing of product, Inventory management and Product technical specifications.
• Designed a new cash discount policy based on market position analysis, to save Rs 1.2 Crore annually. 

Channel Partner Management and Product Development

• Devised and strategized a model of customer classification to mitigate risk of customer defaults, thereby bringing zero customer defaults.
• Successfully appointed 4 new channel partners for strategically entering new segments, thereby adding value to the whole chain.
• Designed and Implemented FOR model to fast track the logistics and improve the efficiency of dispatches by 28%.
• Displayed ingenuity in analysis of “Consumer Demand Pattern” and changed the strategy model to “Made to Stock” .
• Developed plans and implemented it on shop floor to enable extraction of premiums worth Rs 1.5 crore from the existing products.